Saks Fifth Avenue offers personal shopping for the retailer’s top clients through its Fifth Avenue Club. As a value-add service, they wanted to present one of their VIP customers with all her holiday purchases prewrapped to coordinate with the client’s Christmas tree.
Working closely with the personal stylist, I put together a suite of coordinating gift wrap that matched the tree and suited their client’s personal style. I mixed and matched the various papers, ribbons and embellishments to wrap each of the approximately 125 gifts in individual looks.
Saks Fifth Avenue’s client was thrilled to make a strong style statement and create an enchanting holiday experience for her friends and family, and Saks was able to show the client that it goes above and beyond for its customers.