Shoppers Drug Mart wanted to introduce its featured products for the holiday season to select media through a targeted gifting campaign. Working with LexPR, I developed a seasonal look designed around wrapping paper that would be available in-store, using a featured product as a gift embellishment (Quo Cosmetics Crackers, with lip gloss inside).
To support brand messaging, I also wrote an insert card of pro gift styling tips, “Top Toppers for Insta-Worthy Gifts,” which highlighted creative ways to embellish presents. The tips included general ideas like bells and greenery, as well as suggestions of products carried by Shoppers that would work for this purpose.