When I design custom gift packaging, I start with the company's branding — any gift they give, whether to a client, potential client, staff or vendor, has to reflect who they are, as well as surprise and delight the recipient. After all, corporate gift giving is about building relationships and making sure people remember you and your company.⠀
When my friends Tavanberg, a content agency here in Toronto, asked me to wrap a couple of gifts for their clients, I knew immediately what colour palette and motif I wanted to use.
Their corporate colour is teal and they use peacock imagery on their website and throughout their promotional materials. Their slogan — Storytelling that gets you noticed — meant they needed packaging that was as captivating as the content they create for their clients.
For Tavanberg's gifts, I selected a matte teal paper and bold grosgrain ribbons, pairing them with peacock feathers. While the feathers are quite luxurious, I wanted to keep the paper and ribbons modern to match the Tavanberg brand. Now the company has a branded packaging look that's flexible enough to be used for all their corporate gift giving — and it's sure to get them noticed!⠀
The client thought I hit the mark: