As part of its holiday content programming, Lee Valley Tools invited me to present a DIY gift-wrapping demonstration, which was livestreamed on Twitch, Instagram and YouTube. I answered viewer questions in real time while maintaining personable banter with the off-camera producer during the live demonstration.
Social Media Video for Interac
A cheerful social media video shares Interac’s campaign message
Lifestyle Content for Live Broadcast Appearances with Purolator
A three-stop live broadcast tour sharing lifestyle content for Purolator
Hudson's Bay Company's Simply Elegant Media Mailers
To announce the launch of a new retail concept, Hudson’s Bay sent out media gifts filled with beauty products.
Media Gifts for Shoppers Drug Mart
How Shoppers Drug Mart used gift styling to showcase brand products and capture the attention of busy editors
How Saks Fifth Avenue Used Gift Styling as a Value-Add for a VIP Client
A coordinated suite of papers, ribbons and embellishments creates 125+ uniquely wrapped gifts for a top-tier personal shopping client of Saks Fifth Avenue
Branded Content for 3M Scotch Brand Canada
For 3M Scotch Brand Canada, I developed gift styling visuals and content that it could leverage in media and blogger outreach, as well as in marketing activations.
Client Gifts that Make an Impact
High-impact client gifts for content agency Tavanberg
Canadian-Themed Business Gifts for a Trip to Japan
How Gift Styling Helped OPTrust Build Strategic Partnerships Overseas
Themed Gift Basket for a Book Launch
A gift basket for the book launch event of Drop Dead: A Horrible History of Hanging in Canada
Coordinating Men's + Women's Gifts for Saks Fifth Avenue
Matching men's and women's gifts for a VIP fashion client.
A Springtime Wedding Gift with Vellum Greenery
Inspired by the bride and groom's invitation, this wedding gift features a paper greenery embellishment.
How Gift Styling Helped Harry Rosen Build Brand Loyalty
Houndstooth and grosgrain make for tailored, masculine gifts.