Saks Fifth Avenue offers personal shopping for the retailer’s top clients through its Fifth Avenue Club. As a value-add service, it asked me to provide personalized wrapping for one of its VIP customers on the occasion of a milestone anniversary. The brief for this project was to create a suite of coordinating gifts for a man and a woman — the presents had to look good together, but the man's gifts should be different from the woman's.
For both I used a linen-textured cloud-grey paper, and changed the ribbons and toppers depending on who the gift was for. The woman's gifts have a softer look, with layered satin and organza ribbons in lilac, and faux flowers for toppers. The man's gifts feature black grosgrain ribbon tied in a triple bow, with dried greenery as an embellishment.