Content Strategy & Email Marketing
Newsletter Strategy for Small Businesses
Make your newsletter
Do. Its. Job.
Attract the right buyers. Build trust with your customers. Stay top of mind. Communicate more clearly.
…. AND GET MORE FROM YOUR EMAIL MARKETING
Email is a powerful marketing tool for small, service-based B2B businesses. But it can’t do its job if your message is unclear or inconsistent. With my help, we’ll transform your newsletters from ho-hum to pro level so that your email marketing can support your goals and drive your business forward.
Shouldn’t your newsletter be doing more for your business?
As a small business owner who’s really, really good at what you do, you have high standards for every aspect of your company. However, right now you don’t feel like your newsletter is pulling its weight.
Do you feel like you’re emailing into the void?
Do you wonder if your subscribers enjoy what you write?
Do you question if you even have the right people on your list?
Are you unsure how to talk about your offers or services?
You need…
• Clarity of messaging to attract the right subscribers — and leads — to your list.
• Consistency of content themes and brand messaging to build authority and trust with your audience.
• Confidence in your content so you can stop overthinking and write with ease.
It’s time to make your newsletter better.
Together, we’ll take your emails to pro level so that you can attract the right audience, strengthen relationships with potential leads and current clients, and clearly communicate your messaging with your ideal customers.
Finally hit send on…
Emails you’re proud of
Emails that resonate with your ideal audience
Emails that support your business goals
And do it all in less time without the stress!
Stop going through the motions. Start emailing with purpose.
During our three-session engagement, we’ll develop a clear architecture for what you need to share and how you want to share it. Plus, we’ll tailor your newsletter approach to your writing style and workload capacity so that making content becomes easy for you. You’ll never ask again, “Is having a newsletter even worth it?”
Together we will:
Develop (or tweak) an email strategy that supports your business goals
Make a content plan so that you don’t have to waste time thinking “what’s next?”
Draft the first email and get it publish-ready so that you can hit send
You’ll leave with an overarching strategy, a customized content plan, recordings and transcripts of all of our sessions, and the satisfaction of that polished first email ready to be sent out into the world.
How it works
We’ll get together for three working sessions to co-create your email strategy, content plan and first piece of content.
Session 1: Brainstorming
We’ll dig deep to discover the gaps in your current newsletter and identify how email could better support your business goals.
Session 2: Planning
You’ll go from spinning in circles to seeing a clear picture of what job your email needs to do and how to get it there as we put structure to all your grand ideas.
Session 3: Drafting
To get you over the hump of getting started, we’ll write an outline or draft together, in real time, of your next newsletter.
Plus a final polish!
Following our final session, you’ll finish up the draft we got started, applying all the advice and insights we revealed during our three working sessions. I’ll take a look and provide my edit suggestions (asynchronously) so that you can fine-tune your email to completion and hit send asap!
Newsletter Strategy for Small Businesses
$2,600
You’re ready for a solid newsletter strategy if…
You know who you’re selling to
You know what you’re selling
You’re creating content on a regular schedule — and you’re ready for more impact!
Have questions? Book a quick call with me or shoot me an email.
About Me
Heya, I’m Corinna.
I’m a content strategist and email marketer, with more than 20 years of experience writing and editing for some of the most recognizable brands and media outlets. Among my many projects, I’ve created email drip campaigns for the YMCA of Greater Toronto, written branded content for House & Home magazine’s advertising partners, and edited infographics for Canadian grocery giant Sobeys. I’ve been an editor at Style at Home and Cottage Life magazines, and am the co-founder of Workshop, the award-winning business magazine for Canadian makers.
But most importantly, I’m a dream to work with. ;)
I’d love to help you tell the world about your kickass business.